Ever heard about the Purple Cow? If you haven’t, you’re probably missing out on one of the best concepts ever to come out of internet marketing. No, it’s not the kind of thing you see on an LSD trip – it truly is a workable, feasible internet marketing concept that will make your business stand out like… well, a purple cow.

The color purple

The Purple Cow is also the title of the book written by Seth Godin (title: Purple Cow: Transform Your Business by Being Remarkable). Godin is an author, speaker and one of the world’s most renowned internet marketing gurus who has helped many internet entrepreneurs improve their businesses by leaps and bounds.  Read more... (773 words, 8 images, estimated 3:06 mins reading time)

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Just what are the things needed to be able to succeed in affiliate marketing? What must one have within himself to be able to do well in this industry?  There is a lot of competition involved in affiliate marketing, and to be able to rise to the top, one must be equipped with just the right stuff necessary to push him forward. There are five things one must ultimately possess if he wants to achieve the glory, and these five things are a must for him to possess to be able to stand out among the rest.

The very first quality is the willingness to learn and be trained. Treading through unfamiliar territory is scary stuff if one is not properly equipped, and he might get lost amidst a jungle of the unknown.  Learning the tricks of the trade is also an important aspect of the game, and one’s willingness to know it all will give him far better advantages in the business than he could ever imagine.  Read more... (524 words, 8 images, estimated 2:06 mins reading time)

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You probably already know what viral marketing is about. It’s a marketing technique that encourages readers and website owners themselves to pass the messages ostensibly for free, but really to the benefit of the original maker of the message.

Here’s an example for you..

Remember The Hotmail Explosion?

Hotmail was able to flourish magnificently in the Internet simply through viral marketing:

Free Services – They started with the most basic of incentives: they gave away email accounts and related services for free.

Signature – For each message sent by users with free email accounts, a simple, non-irritating signature was attached: it was a hyper link invitation to have a similarly free email account.
How to virally increase your traffic with Resale Rights  Read more... (677 words, 8 images, estimated 2:42 mins reading time)

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In the internet world where everything relies on online marketing and virtual selling, it is important that you have a comprehensive list of subscribers that you can sell to. Subscribers are the people who have agreed to receive your letters, marketing promotions and selling materials.

In order for you to create a good list of people who will subscribe to you, follow these suggestions:

1. Make a pop-up opt-in check list on your website. You should have a program that can detect the first time viewers of your website. As you sense these people, you can activate your pop-up invitation wherein they can choose to receive announcements, promotions, and other related materials from you. People who find your site helpful and useful to them would gladly accept that. Some would prefer not to, but that’s still fine. You’ll still be able to gather enough people who would likely to go for it.  Read more... (731 words, 8 images, estimated 2:55 mins reading time)

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