Every internet marketer understands that the right keywords in their Adsense ads are critical to their income.  Not all keywords are created equal and while there are some that may earn you a decent amount of income a month, there are also the coveted few that will earn you a great income per week.  However, they also come with a high price.  But before you go ahead and buy the highest priced click-per-ad for Adsense, answer this question: do you know SEO?  Because if you don’t, you may not profit from the highest priced Adsense ad keywords.

Why SEO will render your highest priced Adsense ad useless
You’re probably thinking what the connection between the click-per-ad and the search engine optimization of your site.  Actually, SEO matters to your site more than you know and if you ignore it, you could miss out on getting people to click on your ad, leaving our high priced ad stale.

Here are reasons why you should consider SEO before you spend money on the highest priced Adsense ad keywords:

SEO gets you noticed.
Getting a high SEO ranking is akin to being the souvenir shop next to an airport.  You’re there and you have what people want.  You can make it even better if you have something in particular that all those people coming off the plane like to have.  Say you’re a souvenir shop in an area famous for turquoise jewelry.  If your shop features this gemstone in the majority of your products, people will flock to you because you’re the shop that offers exactly what they want.

The same is true with using SEO on your site.  If people use search engines to look for something they want to buy or read, being an optimized site will help you get to the first page and top rank of the search engines.  It has been observed that people are more likely to click on the first sites on the first page offered by the search engines than they would on the subsequent pages.  If yours is found on the first page, you’re more likely to get noticed.  Potential customers will easily find you, click on your site and discover your high priced keyword Adsense ad.

SEO increases your traffic.
An optimized site is a more relevant site, meaning you are bound to be viewed as a site that offers usable content.  People who go through search engines look for information or products that meet their search goals.  If they’re looking for a particular topic or subject and your site is optimized for just this purpose, they will definitely find your site relevant.  More people will click on your site as a result.  Furthermore, they are more likely to promote your site to their friends whom they think will find your site useful.

Now, imagine exposing your high priced Adsense ad to all that traffic.  Imagine the possibilities.  Of course, not all of them will click on your high priced keyword ad but some of them will.  Say you get 1,000 visitors per day and only 10% of those click on your ad.  Getting paid $1 per click translates to $100 a day, about $3000 a month.  Compare that to getting just 300 to 500 visitors a day with just 10% clicking on your ads, maybe even less if you don’t use SEO.  Imagine all the lost commissions.

SEO increases your reliability.
Being useful to site visitors can actually increase your site’s reliability factor.  If people view you as reliable, they are more likely to trust your judgment.  If they see your high priced keyword Adsense ad on your site, they are more likely to click on it because they know that they have been getting relevant results so far and since a reliable site is promoting it, they could check that ad out and see for themselves.

SEO sends targeted traffic your way.
Another reason why SEO is important for increasing your Adsense income through your high priced keyword ads is that it is capable of attracting highly targeted traffic.  Why is this important?  Getting optimized is not always perfect.  Out of the traffic that enters your site each day, some of those will actually be people who either got to your site by accident or are just in there to browse.  Some of them may just be there to read your interesting stuff and then leave without doing much else.

With SEO, you can actually narrow down your traffic and entice only those who are truly interested in what you have to offer, especially those with whom you will have better chances of getting your high priced keyword Adsense ad noticed.  Of course, these are popular keywords and they do fetch a lot of value but with the kind of traffic looking for relevant searches, you’re more likely to profit from your Adsense ads by knowing SEO.

Thanks And Good Luck,
Duncan Chua

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Infoproducts are arguably the easiest products to create and sell online. Infoproducts are simply packages of information you sell and resell in a variety of formats. They can take up the forms of printed and electronic books, podcasts, newsletters, CD and DVD sets, as well as online and offline courses and seminars.

Benefits of Making Infoproducts Your Primary Source of Income

Low Capital Costs – Hard work represents almost 90% of your investment for infoproducts. You need to be diligent in researching, writing, and designing your infoproduct. If you are going to sell it in ebook or podcast format then there are no printing costs to be concerned about. If you are going to sell it in CD or DVD sets then you only need to have a stock of blank discs and cover materials ready.

Automated Distribution – If you are going to sell infoproducts in ebook or podcast format, you can use automated systems and have it operate round the clock. Once payment has been confirmed or received, the system will simply generate a copy of the file and send it to the email address provided by the buyer.

Infinite Supply – One of the best things about infoproducts is that you only have to work extremely hard for them just once and reap the efforts infinitely – or at least until there’s someone still willing to buy. All since copying files don’t cost you a cent, the proceeds you earn after a while represent 100% pure profit.

Improved Credibility – The ability to create a successful infoproduct is something that your resume would definitely need. It immediately impresses other people and can cause doors of opportunity to open for you.

4 Simple but Astoundingly Effective Ways to Market Your Infoproducts

Tip #1 Infoproducts must always have a “new” element to it to succeed. Self-inspiration and self-help books have been around for a long time so why has the Purpose-Driven Life been of Rick Warren become extremely successful? Simple: he used a new approach for inspiring readers to change for the better. He started his book by saying that the only way to help yourself is to realize that it’s not about you, but God. He probably clinched its success when he described his book as “anti self-help”.

You can do the same thing for your product. What’s the new element about your product? It can be about love, arguably the most talked-about topic in the world, but your infoproduct will still grab people’s attention if it introduces a new voice, perspective, issue, or angle.

But if there’s nothing new about your infoproduct then you’ve got a problem in your hands. You might need to go back to the drawing – or writing – board and redo your infoproduct all over.

Tip #2 Prove that you’re a definite authority in the subject matter. No one would have purchased the Rich Dad Poor Dad series if none of its readers believed that Robert Kiyosaki knows what he’s talking about. To market your infoproduct effectively, you need to show them proof that your words are worth reading.

You can do this in a number of ways. Firstly, don’t be ashamed in placing a detailed biography about yourself on your website – and yes, you do need one but more about that later. Your biography should include all your achievements in school and work. Highlight your degrees if you don’t have actual work experience or vice versa.

If you know people who are also considered authorities in the same subject matter, see if they’re willing to write a testimonial for you on your website. Be aware that they’ll probably ask the same thing in return.

Give carefully chosen individuals advance copies and make sure to relate on your website positive results they had after reading your work.

Tip #3 Create a website. Yes, you can always sell your infoproducts through affiliate marketing but it’s still best to have a place in the Internet that you can call home sweet home. This is where you provide them teasers and FAQ about your infoproducts.

Tip #4 Give them a taste. Let them know what to expect by offering free newsletters and articles. Provide excerpts and write related entries in blogs and forums. Nothing better will convince them than seeing with their own eyes just how helpful your infoproduct can be.

Thanks And Good Luck,

Duncan Chua

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