If you are an offline business that constantly seeks to please its customers, then you might be well versed with working out a budget that will meet your marketing needs. There are those few thousand dollars for that billboard or radio ad, and a few more for that TV spot. There are prescribed methods for working out a budget for offline marketing, and questions to answer so that you know exactly how much you need to spend. This is not completely true for Internet marketing, however, which is still a relatively young dimension of marketing.

Offline marketing depends largely on the size of the market, as well as the target market’s needs and interests. This is much harder to predict in Internet marketing: almost anyone can visit a website, not all visits can translate into company profits, and not all visits are made by people. In other words, the return on investment, commonly called the ROI, is difficult to calculate, and you can end up overspending on Internet marketing if you are not careful.  Read more... (749 words, 8 images, estimated 3:0 mins reading time)