Internet marketing can be a boon and a bane to a business. Like all other kinds of marketing, Internet marketing calls attention to a business, or its products and services. Internet marketing also brings the business to a wider audience, and, if done skillfully, can widen a market base and earn money for a company, provided that the marketing results in financial returns. However, like other kinds of marketing, Internet marketing can easily stray into hard selling, and can ruin a company’s reputation as well.

And, like offline Internet marketing, Internet marketing has its own share of marketing myths, or business practices that Internet marketing teams engage in without regard for potentially dangerous or disastrous consequences. Thanks to some good time of practicing Internet marketing, new Internet marketing teams can learn from a few mistakes and succeed in their Internet marketing schemes. They might also make a few mistakes of their own, since most schemes are not as well-tested or documented yet.

The First Myth: One Good E-book Can Earn You Your Retirement Quick

Some Internet marketers make the mistake of putting all their eggs in one basket – and often, that basket can be difficult to sell, and it can look like just about any other basket in the rest of the baskets of the Internet. For instance, some Internet marketers preach – or over-preach – the power of the electronic book, or e-book. Some claim that by selling one well-designed, well-written e-book, and often at exorbitant prices, one can make millions of dollars at once.

First of all, the e-book is difficult to read. There are only a few people on the planet who have the patience, let alone the excellent eyesight, to sit at a computer for at least an hour each day pressing the Page Down button. Second, placing a high price on e-books can actually turn more customers off: what makes an e-book so good that it can put up a good fight versus real books or other e-books available online?

Instead of marketing a single e-book, market at least five, or split that single e-book into modules. Better yet, market a product or service, and then offer the e-book for free. Although an e-book can be useful for your customers or clients, they will often prefer to get tips, facts, or lessons for free.

The Second Myth: All You Need is a Long List of E-mail Addresses and You’ve Got Customers

E-mail marketing entails sending out e-mail messages to lots of people, hoping that they will respond. This is good if you are sure to get these people to purchase your product or service instead of getting your e-mail straight into their Recycle Bin. Otherwise, a long list of e-mail addresses means nothing.

In fact, Internet marketing is so much more complex than a list of people, a product, a good sales letter, and a group of affiliates to add money to your bank account. You need a combination of a good list of e-mail addresses of people whom you know will buy your product or service. You need a product or service that has been tested completely and is of high quality. If you miss out on just one aspect of Internet marketing, you are bound for bankruptcy.

The Third Myth: It’s All About the Keywords

Search engine optimization, or SEO, involves tweaking site content so that certain words are repeated at a certain frequency. Many Internet marketers use this principle, and utilize important words or phrases, commonly referred to as keywords and keyphrases, respectively. Through this line of reasoning, Internet marketers hope to attract the attention of search engine robots. These robots will pick up these words or phrases and allow them to index a site properly. With just the right smattering of keywords and keyphrases, a site should climb to the top of the search engine results list and be the most popular, right?

Internet marketing through SEO is far more complex than just getting search engines to index your site – it means getting prospective customers to go there, stay there, and keep on coming back. In other words, keywords mean nothing if they are placed in poorly-written text, or boring articles that no one will have any use for.

When working with SEO, think of exciting articles that are relevant to the site’s aims, and that will be exciting to the site’s target market. Keywords and keyphrases are only second priority.

These are only a few myths that live in the Internet marketing universe. As more research is done, and as the Internet market evolves, today’s techniques might turn into tomorrow’s mistakes, and Internet marketing will change.

Have a good day

Duncan

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Your business is your income generating tool. If you don’t do it right, you might as well not do it at all. There are a lot of ways to advertise your business. It could be through print ads, radio or TV – but these forms of advertisements are very costly. If you don’t have the budget to sustain it, it could leave you penniless. So, what could be an effective form of advertisement that most of us are familiar with? You got it right, the Internet. Almost everybody uses it and there is no limit to what you can do with it. Contrary to popular beliefs, you don’t need to be a computer genius to build an online presence for your business. You just need to have basic computer knowledge and everything will fall into place.

Create a Website

If you decide to do your business online, it is, of course, necessary to create your own website. It is actually not hard to create one. There are a lot of tools (and most of them are free) that are readily available online which can guide you step-by-step on what you want to do and how it should be done. Building a website should be done with care. You have to present it in a well-organized and easy-to-use format. Although it is not hard to create a website, a lot have failed for the simple reason that they did not exert enough time and effort in doing so.

The common dilemma in creating a website is that there are a lot of ways of doing it. The problems begin when you are overwhelmed with so many designs to choose from, and you end up making it look like a garbled mess. This will cause confusion to potential customers, which will result to a negative impression of your business. If you are not sure about the look of your website, it is better to make it simplistic but methodical. Later on you can update and edit it to your preferred appearance. If you want your business to succeed online, you have to show your customers that you are serious about it.

So, now that you have a website, you proceed to finding ways to make your presence felt over the World Wide Web. Here are some of the free ways to achieve your goal:

Free Email Accounts

There are a lot of search engine giants who give free email accounts to online users. Make use of this free service because it is very vital to any online business to have an email account. Email communication is one of the basic procedures in product or service inquiry from potential customers. You can also use this to promote your business online. You can send out email newsletters and promotions or anything that you think that people should know about. This will ensure that your presence is felt even if they are not visiting your website (make sure that there is a link that will direct them to your website).

Free Live Chat

If you think that this feature is only available to big online businesses, well, that was eons ago. This feature is already made available for free to everybody who needs it. Live chat is very essential to any online business because it creates human interaction, people will know that there is a person behind the website. Customers will make your website as one of their preferred ones because they will think that their concerns or inquiries will be dealt with faster.

Free Feedback Form

One of the main mechanisms of every online business is feedback. It gives important information about customer opinions, feelings or preferences about the products or services you provide. This will give you useful information on how you can better improve your business. It will give an impression to your customers that what they think matters to you. The best thing about this is that it is delivered to your email address absolutely free.

Free Offline Tips

You should always include your website address on your business cards, letterheads and, yes, even email signature. It will ensure that people will most probably visit your website.

If you have a company uniform, it is best to print your website address on them. Potential customers will see it and will most likely visit your site

Print your website address on your promotional products. It will be a constant reminder for people to visit your website

Free Online Tips

Be involved in online discussion groups, forum boards and chat rooms. Always make sure that your signature includes a link back to your website. But be warned, you should not do any selling until they have visited, and inquired, on your site, as this will make other members think that you are spamming them.

When a customer purchases a product from your website, do include a catalogue. This way, they will have access to your products even if they are not online.

You can also sign-up to online auctions or classified ads. This will add exposure to your website and of course your products and services.

Thanks And Good Luck,

Duncan

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