24
Oct
2007
Posted by Duncan as Strategy
Ever heard about the Purple Cow? If you haven’t, you’re probably missing out on one of the best concepts ever to come out of internet marketing. No, it’s not the kind of thing you see on an LSD trip – it truly is a workable, feasible internet marketing concept that will make your business stand out like… well, a purple cow.
The color purple
The Purple Cow is also the title of the book written by Seth Godin (title: Purple Cow: Transform Your Business by Being Remarkable). Godin is an author, speaker and one of the world’s most renowned internet marketing gurus who has helped many internet entrepreneurs improve their businesses by leaps and bounds.