You probably already know what viral marketing is about. It’s a marketing technique that encourages readers and website owners themselves to pass the messages ostensibly for free, but really to the benefit of the original maker of the message.

Here’s an example for you..

Remember The Hotmail Explosion?

Hotmail was able to flourish magnificently in the Internet simply through viral marketing:

Free Services – They started with the most basic of incentives: they gave away email accounts and related services for free.

Signature – For each message sent by users with free email accounts, a simple, non-irritating signature was attached: it was a hyper link invitation to have a similarly free email account.
How to virally increase your traffic with Resale Rights

The Building of an Empire – Without even knowing, email owners are participating in the viral marketing campaign of Hotmail every time they send an email to other people. Upon reading the tagline, recipients may be induced to have their own email account in Hotmail as well. When they’ve successfully created one, each message they send to other recipients contain the very same invitation, and the cycle starts all over again.

So what does viral marketing got to do with Resale Rights?

The further you read into this, you will understand the link between Resale Rights and Viral Marketing.

When you sell your products with resale rights, not only you gain income from selling the rights to the books, but you also indirectly profit from increased exposure. As long as the works you’ve sold contain specific and beneficial information about your company, each time your customer sells them to other people will instantly means one more reader getting acquainted with what your company’s all about.

Thus your readership and awareness will increase.

Through viral marketing, you’ll need to give your customers more reasons to resell the works they’ve bought from you and consequently solidify the presence of you in the Internet.

Here’s a list of characteristics for starting your own viral marketing virus. Your strategy should have all of the following characteristics:

Free – There must be something for free! If not the resell rights themselves, then think of something else that you can give away for free.

Simple and Easy Transmission Items – Articles, ebooks, and eCourses are easy to send. Podcasts, although possessing more than the usual number of bytes, are still not that difficult to transfer as many people nowadays have their own MP3 or MP4 players. Whatever format or medium you choose to convey your marketing campaign, it must be something that won’t give people headaches just to send them!

Encourage People to Spread the Word – There must be something psychologically or socially appealing about your message vehicle that will motivate other people to spread the word or work. If your article’s totally funny or witty, it will encourage customers to sell the article to other people because they’ll be providing valuable entertainment to their customers. Find a way to appeal to your readers’ ego or greed as long as it works, that should be good enough for the business.

Paid Advertising- Although accompanied by certain fees or charges, paid advertising have the advantage of greater and more specifically-targeted exposure. Paid advertisers can ensure that the right people are seeing your ads at the right time. Examples of paid advertising are classifieds and press releases.

Free Advertising – Don’t underestimate the use of free advertising because more exposure is still better than none. You can advertise for free in giveaways, forums, blogs, and your very own newsletters and auto-responders.

Rely on Your Network – Don’t forget to have your links displayed by your affiliates.

So here you are. You are holding “Virus” button. Do you want to swarm your website with traffic, or do you want your website be a deserted island?

FACT: The choice is yours.

Thanks and Good Luck,
Duncan Chua

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