Too often Internet Marketers create a product or a service and they come up with dozens of great ideas to market that product or service. But these IMers forget one of the important rules to effective marketing. That rule is to market to just one person. In fact, the importance of marketing to one can not be overstated.

To create an effective marketing campaign you really need to decide exactly who you want to market to. You want to find out how to design your marketing campaign, what key points to hit, and eventually what it will take for people to take out there money and hand it over. The best way to do this is by marketing to one.

What you really want to do is crawl inside the mind of your typical potential client. What are his thoughts? What are his wants and needs? What will motivate him to become interested in what you’re offering and to eventually go from being a potential client to actually being a client?

You need to find out these answers. And the best way – really the only true way – of doing this is to market to that one person.

So actually sketch out what that one person looks like. Write down where he came from and where he’s going. Create a little story for him. Then crawl inside his head and begin answering the important questions, the questions that will help you design a marketing campaign.

Now, obviously you aren’t writing a work of fiction here. You need to make sure that the sketch you make of a person could really be a person. And you also need to make sure that there are millions of people just like this person in the world. If there isn’t, then you either need to change your audience or you need to design a new product or service.

Once you have everything done, then you can go ahead and create the marketing campaign and then you can launch it too. You aren’t actually marketing to one, you’re marketing to millions, but keeping just one person in mind will allow you to create a marketing campaign that will be personal to all your potential
clients. It will make people feel like you’re speaking directly to them.

The importance of marketing to one is that it often is the difference between you succeeding or you failing. It’s just that simple. If you want to have an effective marketing campaign then you better market to one.

For the moment,
Duncan

P.S. If you’re having trouble finding a niche to market to, you should check out a killer new software tool called “Micro Niche Finder” that practically does all of the hard work of finding a niche for you.

If you enjoyed this post, make sure you subscribe to my RSS feed!

• View 1 Comment...

One of the best ways to make money as an Internet Marketer is to create your own product and then market it. However, many people have trouble deciding on what product they should produce. Obviously you want your product to do well but too often it’s the fear of failure that stops people from even deciding on what
product to make. Well, to decide on the right product for you, there are really only two steps that have to be completed. You want to choose a product that will seemingly sell well and a product that you will be excited about.

Before you even decide on a product you obviously have to decide on a niche to work in. To choose a niche (if you don’t already have one) you want to choose something that you are interested in and enjoy and something that will fill a need for the public.

You want to enjoy the niche because that will make it easier for you to work within that niche and your passion and joy will shine through to your customers. But you also want to choose a niche that is popular with others. However, you don’t want there to be too much competition within that niche. Otherwise you’re setting yourself up for failure.

Once you have your niche all picked out then you can begin creating products within that niche. And the first thing you need to consider when deciding on which product to create is a product that will sell well. For this there are a couple ways to get help.

The first way to decide on a product is to watch the news and make a product based on what is happening in the world. For example, if a great natural disaster just occurred then you might want to write a book about how to prepare for a natural disaster. Another example would be if the jobless rate is soaring then you might want to make a product for how people can save money or how someone can get the job they want.

So you can pay attention to what’s happening in the world and choose to make products in response to that. And another way you can decide on a good product to make would be to see what types of products are selling well. If there is a certain diet that is popular then you might want to create a product that includes a
very similar diet. Or if you see that there is some other type of fad going on then you might want to tap into the popularity by making a product that is related to that fad.

Choosing the right product to create and market can and often does make all the difference with whether you are successful with Internet Marketing. When choosing a product you want to choose something within your niche that will sell well. To do this pay attention to what is happening in the news and what types of fads are popular and then choose your product accordingly.

For the moment,
Duncan

If you enjoyed this post, make sure you subscribe to my RSS feed!

• Be the first to comment...

In the Internet Marketing world being able to market directly to people through email is huge in determining how well a product launch goes. Obviously the way to market directly to people is to have a large list. However, to market to even more people, it’s a good idea to Joint Venture or JV with other Internet Marketers who have huge lists. In fact, getting good JVs can be your key to success.

Joint Venture actually refers to someone else agreeing to market one of your products to their list in exchange for a commission on the sales that are made. The commissions are usually a high percentage of the sale since the person who has the list is really doing (or has already done) most of the work for the sale. Also, usually anyone you want to get as a JV partner is an established Internet Marketer with a great list and therefore would command a high percentage.

It’s always very difficult for any new IMer to get good JVs. You really need to build-up a good reputation in order to even get the more successful IMers to even consider being a JV with you. However, one way you can get more JVs is by hooking-up with a mentor. A mentor is a built-in JV partner for you (usually) and any
good mentor will usually be able to get his/her friends (who usually have large lists too) to consider being a JV for you too.

Of course, you can go about finding JVs on your own. The best place to do this is on IM forums. If you can become a positive presence on a forum then you can begin making friends that way. Over time you will develop good relationships with people who will be great JV partners. To help with this process you’ll have to be sure to make quality posts and you’ll also want to consider going out of your way to help others on the board. This will help you stand above the others posters and will greatly increase your chances of
finding great JV partners.

Launching a product on the Internet is always very exciting. However, after the excitement dies down all that really matters is whether that product is successful or not. In order to help ensure success you need to be able to directly market your product to as many people as possible. The best way to reach people is by getting people to Joint Venture with you. In fact, getting JV partners is your key to success with any product launch.

For the moment,

Duncan

If you enjoyed this post, make sure you subscribe to my RSS feed!

• View 5 Comments...

With all the secret tips and tricks you see flying around on the net, it would be fun to break the marketing concept down into a few important steps.

So, here we go…

If you want to make $1,000,000 quickly, do this:

1. Find a large group of rich people who already want to buy something expensive.

2. Arrange exactly what they want to buy, and allow them to buy it from you.

3. Find people who are already in contact with the market you want to reach, and get them to endorse you to their contacts.

4. Find more related (expensive) products that your customers also already want to buy, and let them buy them from you.

5. Repeat the steps again

A simple, effective strategy for making a lot of money without wasting time, it’s worth thinking about it…

Your thoughts?

For the moment,

Duncan

If you enjoyed this post, make sure you subscribe to my RSS feed!

• View 3 Comments...

The money is in the list, the money is in the list, the money is in the list, how many times have we heard every guru on the planet say this? Hundreds, thousands?, and with good reason.

I’m going to show you 5 ways how to add quality subscribers to your list without spending a fortune.

1. Use Squeeze Pages – Basically, what a name squeeze page is, is a simple subscribe form that then leads them to either a free report or a sales letter. Sign up for the following name squeeze pages to get a good idea of what to do.
   
   http://www.doubleyourdating.com
   http://www.fireyourweddingplanner.com
   
2. Add More Subscription Boxes To Your Website – Sounds simple enough, but few people actually do it. If you have a 100 page website, you should have 100 newsletter subscribe boxes on your website or blog.

   You can integrate a subscribe box just about anywhere in a website. You could add one just before an article starts, in the middle of an article or even at the end of the article.

   As long as you have good content on your website, you won’t have a problem getting people to subscribe to your newsletter.

3. Use Free Viral Ebooks To Get New Subscribers – Want to get thousands of new subscribers for your newsletter without spending a cent on advertising and you’ve tried all the methods above but you still want more?

   Viral marketing is the way to go! Writing viral ebooks that get passed aroundWriting viral books is nothing new, but it’s still a great way to get your newsletter noticed. There are a few methods you can use when creating viral ebooks.You can either create them as a free product, or charge for them and give people the reprint rights to the product so they in turn can give your product away while making some money in the process.

   I prefer the reprint right route. Once the momentum of the first book wears out, write another and another and another and another! All in the same method, all with reprint rights and all with your newsletter subscribe from plastered in them.

   The goal really isn’t to make money from the sales of the book, it’s to get more subscribers.

4. Write FREE Articles – While it’s a given you will put your newsletter subscribe address in your resource box at the end of the article, this is not the best way to get people to subscribe to your newsletter.

   The best way is to write a few free E-courses that people can subscribe to via an autoresponder and weave the links into your article. Here is what I mean, and I can tell you now, HARDLY ANYONE is doing this.

   Let’s say you have a newsletter on Fishing and you’re in the middle of writing a few articles to send out for publication. Here is what I would do.I would go to Aweber.com, buy a monthly subscription to their service and then start writing up 2 or 3 free e-courses on all things to do with Ice Fishing and plug them into my autoresponder.

   Now why would I want to do this if I really want people to subscribe to my newsletter? Well, article writing has come under attack by people who believe cutting peoples article bylines out is acceptable. They just steal the content as their own. So instead of trying to fight these people everyday of the week, I’ve accepted this is going to happen and I made provisions for it, and infact, it probably works in my favor.

   So in my article while I’m writing it, I would let the readers know there is this great E-course for free they can sign up for. I wouldn’t mention it was mine. I would just weave it into my article and it looks like I’m providing them with a great free resource.

   I would then provide them with the autoresponder link and how to sign up.

   Also remember that when you write your resource box for your article, you don’t have to get them to go to a webpage to sign up for your newsletter.

   You can put your newsletter subscribe information in your resource box like this….

   “To get more information on how to catch more bass on a weekly basis, sign up for our newsletter by sending a blank email to youremail@address-here.com”

5. Use Free Forum Posting – This is a great way to get not only more subscribers for your newsletter but recognized as an expert in your field. By posting helpful suggestions in forums in your market, you will get a lot of good attention. I’m not going to get into a whole lot about this subject as it’s pretty easy to get started.

   1) Find forums in your niche

   2) Read some of the back posts and see whos the boss, who posts good content and what the rules are3) Start posting with informative information and include your little newsletter byline at the end of your post or in your signature file

   What most people have a problem with is not writing good posts, but finding the forums to post in.

   Now that work is done for you. Just enter the topic your newsletter is on into the website address below and you will find all the forums you could possibly want on those subjects.

   http://www.link-advantage.com/search/

Start using them yourself, pretty soon you’ll have a quality subscribers to your list.

All the best,
Duncan

If you enjoyed this post, make sure you subscribe to my RSS feed!

• View 3 Comments...