04
Sep
2008
Posted by Duncan as Internet Marketing, Strategy
Too often Internet Marketers create a product or a service and they come up with dozens of great ideas to market that product or service. But these IMers forget one of the important rules to effective marketing. That rule is to market to just one person. In fact, the importance of marketing to one can not be overstated.
To create an effective marketing campaign you really need to decide exactly who you want to market to. You want to find out how to design your marketing campaign, what key points to hit, and eventually what it will take for people to take out there money and hand it over. The best way to do this is by marketing to one.
What you really want to do is crawl inside the mind of your typical potential client. What are his thoughts? What are his wants and needs? What will motivate him to become interested in what you’re offering and to eventually go from being a potential client to actually being a client?
08
Aug
2008
Posted by Duncan as Internet Marketing, Self Improvement, Strategy
Internet Marketing is a great way to make money. Some people turn to Internet Marketing (IM) to make some extra money while other people use Internet Marketing as their main source of income. There is a lot of money to be made and a lot of great times be to had. However, not everyday is going to be perfect. In fact, some days are going to be very difficult.
So here are three tips to get past a bad day with Internet Marketing:
The first tip to getting past a bad day with Internet Marketing is to plan for it. You should have a plan for your business no matter how small or large it may be, and part of this plan should be how you handle the bad days. What will you think? What will you do? How will you handle the situation, no matter what the situation might be? If you carefully think these questions through then you will be in much better shape when a bad day happens.
25
Jul
2008
Posted by Duncan as Internet Marketing, Strategy
One of the best ways to make money as an Internet Marketer is to create your own product and then market it. However, many people have trouble deciding on what product they should produce. Obviously you want your product to do well but too often it’s the fear of failure that stops people from even deciding on what
product to make. Well, to decide on the right product for you, there are really only two steps that have to be completed. You want to choose a product that will seemingly sell well and a product that you will be excited about.
Before you even decide on a product you obviously have to decide on a niche to work in. To choose a niche (if you don’t already have one) you want to choose something that you are interested in and enjoy and something that will fill a need for the public.
25
Jun
2008
Posted by Duncan as Affiliate Marketing, Internet Marketing, Joint Venture, List Building
In the Internet Marketing world being able to market directly to people through email is huge in determining how well a product launch goes. Obviously the way to market directly to people is to have a large list. However, to market to even more people, it’s a good idea to Joint Venture or JV with other Internet Marketers who have huge lists. In fact, getting good JVs can be your key to success.
Joint Venture actually refers to someone else agreeing to market one of your products to their list in exchange for a commission on the sales that are made. The commissions are usually a high percentage of the sale since the person who has the list is really doing (or has already done) most of the work for the sale. Also, usually anyone you want to get as a JV partner is an established Internet Marketer with a great list and therefore would command a high percentage.
07
Jun
2008
Posted by Duncan as Articles Marketing, Internet Marketing, Viral Marketing, Website Traffic
Just about anyone who has a business on the Internet uses article marketing as part of their marketing efforts. Article marketing is when a person writes an article related to a product or service they’re offering in an attempt to get more people to become their customer. Unfortunately not many people even know the right way to write articles.
One of the keys to writing articles is to make sure they will rank high on the search engines. This is done through search engine optimization. This means that the article is written using a keyword or a keyword phrase in the article so that the article appears when that keyword or keyword phrase is searched for.
Just about everyone who writes articles knows that the articles have to be search engine optimized. So this is followed but the other key for the right way to write articles is completely overlooked. The other key ingredient is to make sure the article is well-written, easy to read, and informative.