Too often Internet Marketers create a product or a service and they come up with dozens of great ideas to market that product or service. But these IMers forget one of the important rules to effective marketing. That rule is to market to just one person. In fact, the importance of marketing to one can not be overstated.

To create an effective marketing campaign you really need to decide exactly who you want to market to. You want to find out how to design your marketing campaign, what key points to hit, and eventually what it will take for people to take out there money and hand it over. The best way to do this is by marketing to one.

What you really want to do is crawl inside the mind of your typical potential client. What are his thoughts? What are his wants and needs? What will motivate him to become interested in what you’re offering and to eventually go from being a potential client to actually being a client?

You need to find out these answers. And the best way – really the only true way – of doing this is to market to that one person.

So actually sketch out what that one person looks like. Write down where he came from and where he’s going. Create a little story for him. Then crawl inside his head and begin answering the important questions, the questions that will help you design a marketing campaign.

Now, obviously you aren’t writing a work of fiction here. You need to make sure that the sketch you make of a person could really be a person. And you also need to make sure that there are millions of people just like this person in the world. If there isn’t, then you either need to change your audience or you need to design a new product or service.

Once you have everything done, then you can go ahead and create the marketing campaign and then you can launch it too. You aren’t actually marketing to one, you’re marketing to millions, but keeping just one person in mind will allow you to create a marketing campaign that will be personal to all your potential
clients. It will make people feel like you’re speaking directly to them.

The importance of marketing to one is that it often is the difference between you succeeding or you failing. It’s just that simple. If you want to have an effective marketing campaign then you better market to one.

For the moment,
Duncan

P.S. If you’re having trouble finding a niche to market to, you should check out a killer new software tool called “Micro Niche Finder” that practically does all of the hard work of finding a niche for you.

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One of the best ways to make money as an Internet Marketer is to create your own product and then market it. However, many people have trouble deciding on what product they should produce. Obviously you want your product to do well but too often it’s the fear of failure that stops people from even deciding on what
product to make. Well, to decide on the right product for you, there are really only two steps that have to be completed. You want to choose a product that will seemingly sell well and a product that you will be excited about.

Before you even decide on a product you obviously have to decide on a niche to work in. To choose a niche (if you don’t already have one) you want to choose something that you are interested in and enjoy and something that will fill a need for the public.

You want to enjoy the niche because that will make it easier for you to work within that niche and your passion and joy will shine through to your customers. But you also want to choose a niche that is popular with others. However, you don’t want there to be too much competition within that niche. Otherwise you’re setting yourself up for failure.

Once you have your niche all picked out then you can begin creating products within that niche. And the first thing you need to consider when deciding on which product to create is a product that will sell well. For this there are a couple ways to get help.

The first way to decide on a product is to watch the news and make a product based on what is happening in the world. For example, if a great natural disaster just occurred then you might want to write a book about how to prepare for a natural disaster. Another example would be if the jobless rate is soaring then you might want to make a product for how people can save money or how someone can get the job they want.

So you can pay attention to what’s happening in the world and choose to make products in response to that. And another way you can decide on a good product to make would be to see what types of products are selling well. If there is a certain diet that is popular then you might want to create a product that includes a
very similar diet. Or if you see that there is some other type of fad going on then you might want to tap into the popularity by making a product that is related to that fad.

Choosing the right product to create and market can and often does make all the difference with whether you are successful with Internet Marketing. When choosing a product you want to choose something within your niche that will sell well. To do this pay attention to what is happening in the news and what types of fads are popular and then choose your product accordingly.

For the moment,
Duncan

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In the Internet Marketing world being able to market directly to people through email is huge in determining how well a product launch goes. Obviously the way to market directly to people is to have a large list. However, to market to even more people, it’s a good idea to Joint Venture or JV with other Internet Marketers who have huge lists. In fact, getting good JVs can be your key to success.

Joint Venture actually refers to someone else agreeing to market one of your products to their list in exchange for a commission on the sales that are made. The commissions are usually a high percentage of the sale since the person who has the list is really doing (or has already done) most of the work for the sale. Also, usually anyone you want to get as a JV partner is an established Internet Marketer with a great list and therefore would command a high percentage.

It’s always very difficult for any new IMer to get good JVs. You really need to build-up a good reputation in order to even get the more successful IMers to even consider being a JV with you. However, one way you can get more JVs is by hooking-up with a mentor. A mentor is a built-in JV partner for you (usually) and any
good mentor will usually be able to get his/her friends (who usually have large lists too) to consider being a JV for you too.

Of course, you can go about finding JVs on your own. The best place to do this is on IM forums. If you can become a positive presence on a forum then you can begin making friends that way. Over time you will develop good relationships with people who will be great JV partners. To help with this process you’ll have to be sure to make quality posts and you’ll also want to consider going out of your way to help others on the board. This will help you stand above the others posters and will greatly increase your chances of
finding great JV partners.

Launching a product on the Internet is always very exciting. However, after the excitement dies down all that really matters is whether that product is successful or not. In order to help ensure success you need to be able to directly market your product to as many people as possible. The best way to reach people is by getting people to Joint Venture with you. In fact, getting JV partners is your key to success with any product launch.

For the moment,

Duncan

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